How To Write Awesome Web Design Proposals?

As a web or graphic designer, you will be working with different clients on all kinds of projects. It goes without saying that managing these can become difficult, especially when you are just starting out.

This is why you need to learn how to agree on project details with your client before you start working. A web design proposals are essential for this, so here’s how you can write awesome proposals and organize your work.

#1 Understand What a Web Design Proposals?

First, it’s important to understand what a web design proposals are and why you need one. To put it simply, it is a document you create for your client where you explain what your proposed project will include. It’s a way to clarify the details of the said project before you start working on it (e.g. deliverables, costs, deadlines).

Keep in mind that you are the one who has to create the proposal, even though your client is the one ordering the project from you. They can provide you with just a general idea of what they are looking for or they could explain it in great detail. Your job is to make a proposal explaining how you see this project and how you will complete it.

#2 Make an Outline of Your Proposal

Before you start writing a proposal, you will need to make an outline for it. You can do this yourself or you can get the help of a professional writer from a writing service reviews site like Writing Judge.A good web design proposal will need to include these seven sections:

  • Introduction: A brief introduction about yourself or your design company. Include basic information here (i.e. your company name, business logo, project name, date of submission).
  • Problem Overview: An overview of the problem that the client needs to be solved (e.g. improve website navigation with better web design).
  • Proposed Solution: An explanation of how you will solve the said problem (e.g. improve the current design, create a completely new interface for the website, etc.)
  • Step-by-Step Process: A step-by-step explanation of your process (i.e. what you will be working on and how you will do it, the deliverables you will submit in the end).
  • Fees: A section where you include all the fees you will be charging as well as any additional costs if there are any.
  • Closing Note: Any additional comments you have and a call to action.
  • Company Information: Repeat the information about yourself and your company that you included at the beginning. You can add more details such as a link to your portfolio.

#3 Ask Yourself the Right Questions Before Writing

Now that you have an outline of your proposal, you already have a general idea of what your document will look like. However, it is still important to fully understand the project you are dealing with to create a proposal that will truly reflect what the said project is about. Here are some questions you should ask yourself that will help you figure out every detail of the project:

  • Why does your client need this project (the problem or need)?
  • What are your client’s expectations for it? What are your own expectations?
  • What will be the long-term impact of the project?
  • What are some previous examples of similar projects? What have competitors done already?
  • Who is the target audience of your client?

#4 Assess Your Resources and Abilities

In addition to understanding the project, you should also understand your own resources and abilities. If you know that you don’t have a specific skill required to complete the project, you need to be certain that you can still succeed by finding a solution to the issue. Otherwise, you could end up in a tricky situation.

For example, if your project involves copywriting or content writing while you aren’t too strong in either of the two, it’s a good idea to outsource this element of the project. You can hire a professional, experienced writer from the custom writing reviews site Best Writers Online who will do the task instead of you while you focus on the design itself.

#5 Consider Using Templates to Help You

Even if you have an outline ready, you might still be unsure about how to write the perfect web design proposal. If this is the case, consider using templates. There are quite a few free ones, but you can also find paid ones online. With a good template to fill out, it will be easier for you to create a good proposal.

#6 Hire a Professional Writer for Additional Assistance

On the other hand, you don’t necessarily need to use templates, especially if you are afraid to send a proposal to your client that looks almost identical to a proposal they got from a different graphic designer.

#7 Finalize Your Web Design Proposal and Send It

Lastly, once the proposal is ready, you need to finalize it and send it to your client. Proofread it carefully to detect any linguistic mistakes or use a grammar-checking tool like Grammarly to help you. Make any necessary edits. If you want a different perspective, ask a colleague to read it as well. When you are certain that it looks good, send it to your client and wait for their reply.


All in all, knowing how to create good web design proposals will help you get clients and organize your projects. Use the tips in this article to help you start writing amazing web design proposals that will serve their purpose well.

author avatar
Asad Ijaz
My Name is Asad Ijaz. I am Chief Editor on NetworkUstad and also a writing a blog for different websites. My most of articles are published on

Asad Ijaz

My Name is Asad Ijaz. I am Chief Editor on NetworkUstad and also a writing a blog for different websites. My most of articles are published on

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